General Manager – Cassons
For the past 25 years, I have been fortunate enough to work in this industry that I am so passionate about. From racing off-road to Adventure rides and a few Track Day rides, my love for motorcycles has taken me on incredible journeys, to amazing places and meeting great people. I enjoy the Journey.
Throughout my career, I have had the opportunity to explore every aspect of the motorcycle industry. Starting in retail , I gained valuable knowledge about the products, customer preferences, and the inner workings of the industry . However, 18 years ago, I made the decision to transition into the wholesale side of the industry.
This move to wholesale has been an amazing journey. It has allowed me to work closely with manufacturers, distributors, and retailers, gaining a comprehensive understanding of the industry’s dynamics. I have had the privilege of collaborating with passionate individuals who share the same love for motorcycles, and together, we have built strong partnerships and successful business ventures.
Now, as I look towards the future, I am embarking on a new and exciting challenge. In 2022 I moved to Australia to take on the role of General Manager of Cassons, a renowned motorcycle/Bicycle company, that I have worked alongside for many years. It is a chance to bring my expertise and passion to a new market, to connect with fellow motorcycle enthusiasts, and to contribute to the growth and success of Cassons and the MotorCycle Holdings group.